Let me get your web presence up and running while you focus on the rest of your business. Services offered include:
Together we will create your self-hosted WordPress-based website. I will guide you through purchasing your domain (if necessary) and getting set up with your web host. (My preferred hosting company is GreenGeeks for myriad reasons, including that they are earth-friendly, have great uptime, and amazing customer service.) We will choose a theme for your site and get it tailored to your specifications. I recommend StudioPress themes, which are some of the best in the business. I will install all necessary plugins and teach you how to use WordPress so you can maintain it on your own.
Please note that while I am not a graphic designer, I can help you design a text-based logo. If you would like something more graphically intense, you will need to work with a designer on that portion. I can then take your designs and implement them into your site.
While setting up a website is a large part of what you need need to do to set up a web presence for your small business, it doesn’t end there. Sites must be maintained to make sure everything is up-to-date. Various elements of your site will need to be updated regularly to ensure that your site continues to be healthy and immune to hackers. If the thought of doing anything with WordPress scares you, I can check in on your website on a monthly basis to make sure everything is up-to-date and working well.
Social Media Set-Up & Strategy
It is vital that all businesses be present on social media. You just never know how your next customer will find you! I will work with you to decide which social media sites are most relevant to your business and get you registered. We will devise a strategic plan, posting schedule, and can even help curate content for you to post.
I recommend using social media automation tools that will help you look active, even if you’re not. I can also help you get set up on one of these.
Search engine optimization should be a vitally important part of your online business strategy. Learning and implementing basic SEO techniques will help your site rank higher in the search engines. The higher your site ranks, the more likely it is that Google (and the other search engines) will direct new customers your way.
One of the easiest ways to increase your visibility to the search engines is to add a blog to your website, but the fun doesn’t stop there. When you book an SEO audit I will evaluate your site and provide personalized recommendations for improving your own site’s rankings and clout with the search engines.
I highly recommend that bloggers explore affiliate marketing as a way to make additional income from their blogs. Entrepreneurs can do the same thing, in a couple of different ways. First, you can sell affiliate products on your site where appropriate. Second, you can set up your own affiliate program so that other bloggers and influencers can help sell your product. In exchange for each sale, they receive a commission. I can help you find products to sell on your own site, or help you set up your affiliate program (I recommend using ShareaSale to run your own affiliate program. If you want to work with bloggers, they are, by far, the most blogger-friendly affiliate network.)
The money is in the list is something you may hear regularly. If you have not yet taken the time to set up an email list, I can help you get this set up. Whether you just want to send an occasional email or you want to start an entirely automated campaign so that new members of your lists receive pre-determined emails on a schedule you set, I can help you set-up and grow your email list.
Starting an email list need not be expensive. There are services that start for free and more premium options. We will discuss which would be best for your long-term goals.
If you choose to have a blog on your website – and many of you should because it can help your sites rank higher in search engines – writing new content regularly can be a pain. I can help you write, edit, or source content, find a freelance writer, or we can work together to come up with content ideas that you can write yourself.
I promise – adding content to your website does not have to be scary!